The results can be seen here: www.fullsizelargepizza.com
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Eagle Boys wanted to determine statistically whether their competitors were using smaller pizza pans than them. To assist in this, we created a structured, scientific test using Design of Experiments methodology. This involved purchasing hundreds of pizzas from around the nation and shipping them to a food laboratory for weighing and measurement. Once complete, we performed statistical tests to confirm whether there was a measurable difference between the various pizza types of Eagle Boys, Dominos and Pizza Hut. Eagle Boys created an advertising campaign to highlight the differences and they’re … data consultants confirmed the results and allowed the campaign to legally stand by it’s claims. |
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